In response to Logos and the Psychology of Colour 1/2/2013
I enjoyed your article on the psychology of colour and share the same view that the start of any business is fun and the lure of the blank page is enticing. Knowledge of colour psychology I also agree is a necessary skill in the design process and your list of colour meanings I found comprehensive and helpful.
I would like to add, of equal value is the role of colour trends and forecasting. We can choose colours to convey a message, evoke a mood, persuade or attract viewers and customers but the colour choices if relevant to our current political, cultural and financial climate will provide clues to future popular colours. By being aware of global trends and looking to the future we can be are assured that the colours we choose will be popular and appealing for at least for 4-5 years. There are several key groups in colour forecasting with an abundance of information available such as
Colour Marketing Group, Pantone or Colour lovers. CMG is an International Association spread across 20 countries whose members are professionals from all industries involved in profitable marketing. The CMG’s main service is in identifying future colour trends through forums and colour workshops and the non competitive sharing and exchange of colour design influences, merchandising industry contacts and interpretation or predictions of colour trends. To borrow from CMG’s own logo - "colour sells and the right colour sells better". Until next time Cheers Diyu  |  |  |  |  |
Attribution Non-Commercial No Derivatives
(With the exception of the Avatar Image)
© The Avatar image is copyright to Ramneek Narang All Rights Reserved 2013
Many thanks to Ramneek Narang and Design Inspiration for the images on this post.
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